Hyaluronic Acid is a substance naturally occurring in the human body that attracts and binds water. It is capable of holding up to 1,000 times its own weight in water. By capturing water it plays a very important role in keeping skin smooth and plump. In youth, our skin is rich with Hyaluronic Acid – and our body readily produces it. With age and sun exposure, our skin cells produce less and less Hyaluronic Acid. The result is drier, less elastic skin. With a reduced ability to retain moisture, skin also becomes wrinkled and dull.
When used in skin care products, Hyaluronic Acid boosts moisture levels and helps the skin to regain and strengthen its natural hydrating ability and youthful qualities. It also has a plumping effect as skin is infused with moisture.